F5 | 王老吉「我的回家路」
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王老吉「我的回家路」

 

微信扫二维码,立刻体验「我的回家路」

Open WeChat and scan the above QR code to experience ‘The Journey Home’.

 

2019年春节,王老吉联手F5发布「我的回家路」线上互动项目,运用黑科技将春运这一「人类史上最大规模迁徙」搬至网上,让每个人都能「吉」时回家,发现回家路上的美好,导演专属于自己的回家公路大片。

 

F5投入近3个月的时间进行技术论证与程序开发:首先,机器学习算法对已获得百度地图授权的街景图片进行筛选、分类、组合,选择风景优美但不同风格的街景图片,对图片进行标记,风格包括:高楼大厦、桥梁、隧道、乡间小路、高速公路等。其次,利用智能程序,将图片合成视频片段存储于云端。最后,根据每位用户选择的起止点,程序进行计算与规划路线,随机匹配模拟驾车导航路径下的途经城市,调取相关城市的街景视频,并进行音乐合成、个性化文案生成、片头片尾添加等。

 

「我的回家路」收集的街景视频涵盖中国大江南北600多个城市,共计3000余段路程,实现超过100,000,000种的路线组合。极为庞大的数据,确保每一个人的公路大片都足够独特,重复率微乎其微。

 

项目一经上线,便大受欢迎,在两天内就有160万人参与体验「我的回家路」,获得自己的回家公路片。

 

The biggest mass human migration in the world occurs around the lunar new year in China. Millions of people will crowd into all kinds of transport in order to go home and celebrate the occasion. Most will travel by car or bus.

 

To mark this occasion, Wang Lao Ji, China’s leading and most celebrated traditional herbal drink brand collaborates with Baidu to launch a virtual go home experience.

 

The Journey Home is a web-based application that incorporates Baidu Maps street view and GPS systems.  It generates a unique video featuring street-view journey from thousands of points in China. Shanghai-based independent agency F5 created and produced The Journey Home.

 

How it works:

1. User enters the start and end point of the journey.

2. The AI system will generate a unique 30 seconds video by gathering data from Baidu Maps street view and real GPS navigation. Itll then compile these data into a time-lapse video for a virtual feeling of the users complete journey home.

3. An option is given for sharing on WeChat and Weibo.

 

For added fun, users can choose from an array of filters and music options.

More than 1.6 million users went home virtually and shared their journey in the first 2 days of launch.