F5 | 星巴克「用星说」
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Starbucks User Journey











Collaborated with Starbucks and WeChat, F5 created a new social gifting feature called “Say It with Starbucks” on WeChat.


With this feature, users are able to choose from a selection of digital Starbucks gift coupons and add a personalized message in the form of text, image or video. Once a coupon is received, it will be saved in the recipient’s WeChat app and can be redeemed at any Starbucks store in Mainland China.


This innovative online-to-offline social gifting feature encourages everyone to express their love, concern and gratitude, to the people most important to them, with a small and easy action.