F5 | 星巴克「用星说」
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星巴克「用星说」

Starbucks User Journey

 

 

F5协助星巴克和微信联手,开创线上社交礼品新模式。

 

「用星说」可以理解成数字化的咖啡券,用户通过该微信应用送朋友一杯咖啡,对方凭收到的二维码,就可以在门店扫码得到咖啡。

 

「用星说」鼓励每个人,在每一刻,都能以一个简单的小行动,对在乎的人用心说出自己的真情实意,为彼此带来不一样的惊喜和欢乐。

 

(点击这里了解项目更多详情。)

 

Collaborated with Starbucks and WeChat, F5 created a new social gifting feature called “Say It with Starbucks” on WeChat.

 

With this feature, users are able to choose from a selection of digital Starbucks gift coupons and add a personalized message in the form of text, image or video. Once a coupon is received, it will be saved in the recipient’s WeChat app and can be redeemed at any Starbucks store in Mainland China.

 

This innovative online-to-offline social gifting feature encourages everyone to express their love, concern and gratitude, to the people most important to them, with a small and easy action.