Shanghai-based F5 has launched a new campaign for Midea Aircon in the Middle East, named ‘Love That Protects’. 

The light-hearted ad shows Midea’s beloved polar bear brand mascot and the new Midea Xtreme ProTECH, an innovative antibacterial airconditioner, working together to save a boy’s birthday party from ruin. 

F5 produced this timely tale for consumers in the Middle East who are still in a state of hyper-vigilance when making sure loved ones have clean, germ-free air at home. 

The agency produced this film remotely and communicated that the new product and polar bear ‘beat dirty air’ to keep loved ones happy and healthy. 

Adams Fan, Chief Creative Officer of F5, remarked, “As a messenger of product information and features to localities, we’ve been introducing Midea’s top-of-mind antibacterial airconditioner to the Middle Eastern market.” 

“With this film, we’re cementing polar bear’s image as the Midea icon and ambassador in people’s mind, heralding joy and warmth to families during such trying times,” added Fan. 

CREDITS
Client: Midea 
Spot: “Love That Protects” 
Agency: F5 Shanghai 
Chief Creative Officer: Adams Fan 
Creative Group Head: Kelvin Co 
Senior Copywriter: Sarah de Joya 
Public Relations Head: Pan Gu 
Production Company: B2Y Productions