From July 15th, Alipay's new 15s TVC series is launched on CCTV's eight channels (from 1 to 8) during prime time and will be aired through the end of 2019. 

F5 is the creative agency of this campaign.

Considering CCTV's popularity and mass reach in China, this series of 3 short TVCs focuses on Chinese people's warm relationships, with the aim to communicate that Alipay is already playing a major role in people's daily life with its various functions such as credit consumption, bill payment, health insurance. 

 'Life is Good with Alipay', Alipay is not just a payment tool, but already an indispensable life tool.