F5 is a Chinese boutique agency that combines technology and storytelling to create a compelling difference for brands. Currently, F5 is the only Chinese agency that partners with China’s most important tech giants BAT (Baidu, Alibaba, Tencent) at the same time. In addition, F5 also works with leading brands in other industries such as Midea, Wang Lao Ji, Starbucks, WeBank, etc.
In 2021, F5 won a Bronze Lion at Cannes Lions International Festival of Creativity for Pfizer. In 2020, F5 won 1 Gold, 2 Silver and 1 Bronze in Shanghai International Advertising Festival.
In 2019, with “The Journey Home” for Wang Lao Ji, “Face Value” for Alipay, “Hear My Love” for WeBank, F5 won 3 merits at One Show Greater China Awards.
In 2018, with “Come Home Safely” collaborated with Baidu, F5 won 1 Silver and 1 Bronze awards at One Show Greater China Awards; with “Our Future Baby” collaborated with Ikea & Tencent Video, F5 won 1 Bronze and 3 Crystal awards at AD STARS and at China Public Service Ad Competition, “Mom’s Heartbeat” created by F5 won gold award.