F5 | CCTV「妈妈的心跳」
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CCTV「妈妈的心跳」

 

CCTV器官捐献公益广告,由F5协助DDB上海创意并完成,旨在呼吁人们参与遗体器官捐献。

 

爱,因为传递和分享而变得无止境,无数观众在感动的同时也表示深深感受到了器官捐赠者的伟大。

 

此片的90秒、60秒、30秒三个版本在CCTV全部16个频道滚动播出,播放时间长达1年。

 

截止目前,此影片在央视新闻官方微博上的视频播放量已超过1600万,数十家国内主流媒体转发,全网累积播放量超过2000万。

 

 

Collaborated with DDB Shanghai, F5 created a campaign for CCTV with the aim to bring better awareness of organ donation with the theme “love becomes eternal with the donation”.

 

The commercial is aired via all the 16 channels of CCTV for 1 year.

 

On Chinese SNS, the video has been played for more than 20 million times until now.