Midea recently launched the Midea Cube in US market with a series of cats films. Midea Cube is a dehumidifier with revolutionary design, the foldable shape gives it a trendy look and also a super large water tank that improves dramatically the using experience.
Why were cats featured in the films?
Usually, dehumidifier is not a product that get many attentions. How can we change this situation? With the cutest character, the cats. No one love boxes more than cats, and cat is the most stylish pets, remember where did the term “Cat Walk” come from? And also cat is very sensitive to the humidity, excess humidity can lead to cats’ frizziness, grumpiness, and in more extreme cases, can cause strokes, cramps, dehydration, and exhaustion. Here is the idea, a good dehumidifier brings happiness to cats!
Adds style to any room
The first film features a literal catwalk, putting the spotlight on the Midea Cube’s stylish and premium look. The film was first aired during the product launch event following a real fashion show. Unlike other dehumidifiers that are eyesores or wreck the look of a space, the Midea Cube is a fashionable piece that can easily blend into any home style.
Super large water tank
The Midea Cube dehumidifier has a unique lift-and-twist design that offers unparalleled flexibility: when operating in extended form, it has up to 3 times bigger water tank capacity than traditional dehumidifiers and can work for much longer time without the hassle of frequently emptying the tank. The second film highlights the volume of its large water tank by showing the surprising high number of kittens that can fit inside. A seemingly never-ending stream of kittens pour out of the tank.
Remote control
The patented sensor and wi-fi enabled app allow customer to monitor the humidity and water level, all at your fingertips. The third film features a frazzled, grumpy, bossy cat that’s bothered by the excess humidity. The cat commands the Midea Cube to turn on, and it does, with the help of the host who powers it on remotely using the smart app.
