Chinese traditional herbal tea brand Wang Lao Ji, which is known for being a cooling tea, tapped F5 to create their 2020 Chinese New Year TVC.

In fleshing out the story, we jumped off from how “Ji” means “luck”, and how this is relevant during New Years. The spot revolved around the story of siblings, played by Zhou Dongyu and Zhang Yixing, two of the county’s biggest stars, who are on their way home for the Holidays. The stars also talk about the meaning of “Ji”, redefining the meaning of the product as a cooling tea, to one that represents new beginnings, reunions, family, and good fortune.

The spot was also aired on major Chinese TV channels, such as CCTV Channel 1, 2, 3 and satellite TV Channels in Hunan, Zhejiang, and Hebei.

The commercial was able to help the brand evolve from just having a functional appeal to a more spiritual and emotional one.